Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.
Photo by David Clode on Unsplash
Did you know:
According to one estimate, 600 billion coffee cups are thrown out a year, in that Starbucks uses more than 8,000 paper cups A MINUTE in the US alone. The cups are not recyclable because they are lined with waterproof plastic.
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