Via Seth Godin:
Successful media (let’s define ‘successful’ as media that can make a difference, make a connection and possibly make a living) has four elements:
Too often, particularly online, people just worry about the first one.
It’s a race to go viral, to go low, to make a bunch of noise. The quick hit, the shortcut, the inflammation.
But attention is insufficient.
Enrollment means that your audience wants to go where you’re going.
Trust earns you the benefit of the doubt.
And permission means you don’t have to begin from scratch every time. You’ve earned some attention. The privilege of delivering anticipated, personal and relevant messages over time.
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Wise advise by Seth Godin:
Yes there was supposed to be a clown at your birthday party. No, he didn’t show up. That’s a bummer.
But! But your friends are all here, and the sun is shining and you’ve got cake and a game of pin the tail on the donkey ready to go.
The question is: how long should you mourn the loss of the clown? How much more of your party are you ready to sacrifice?
The same question confronts the pro golfer who three-putted on the third hole.
Or the accountant who forgot an obvious deduction, one that can’t be recovered.
Or the salesperson who missed a key meeting, or the speaker who got let down because the tech crew screwed up her first three slides.
When we can see these glitches as clowns, as temporary glitches that are unrelated to the cosmic harmony of the universe or even the next thing that’s going to happen to us, they’re easier to compartmentalize.
Okay, now what?
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The biggest difference between great work and pretty-good work are the meetings that accompanied it. It’s a disappointing waste of time, resources and talent to spend money to work on a problem that actually should be a conversation first… and then schedule the meetings.
Want more info? Read the full article by the *always a-may-zing* Seth Godin HERE>>
“Good creators don’t talk shit about their fellow creators. They champion the work of those around them. They know how hard this stuff is. They accept that stumbles are part of what we do. And they treat one another with respect—because we all deserve that.”
– Eric Karjaluoto
Looking for more enlightenment about creating and criticism? Watch this>
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