Brand Thinking
To collect where no man has collected before
A personal project that began during the 2020 quarantine, a long-time Trekkie and collector of design objects used in Star Trek created this fun and comprehensive website of his findings. Star Trek + Design showcases his collection.
Bonus: You can also follow him on Instagram here.
Signal to noise ratio
Here is my favorite quote from an excellent article by the good folks at UX Collective:
As a designer when someone asks you to “make it pretty” or “do your design thing” what they really mean is “give me a good signal-to-noise ratio.”
Worth the full read here >>
Photo by Khara Woods on Unsplash
If you could redesign covers of books you’ve read
As a personal project (unpublished) graphic designer Jenny Volvovski redesigned covers for books she has read. And if you want to see the covers of books she designed but did not read check out her design agency ALSO here.
12 early, mid, and late career lessons
Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data” has the most subscribe-worthy blog that you should absolutely read now.
I suggest you start here with his thoughtful 12 Career Lessons.
All the way from “1. Find the least sucky job you can” to “4. Even the best jobs are only good seventy percent of the time” then “12. Build a portfolio career and start giving back aggressively” will serve as a roadmap and reality check. I promise.
Photo by Michael Yuan Irisojcwkam
Not every brand needs to be a lifestyle
I don’t care how much ‘tude you put in your voice when you say “a panini or crostini.” No child of mine is going to live the Miracle Whip lifestyle.
It’s a bland new day
According to Bloomber.com difference between a Brand and a Bland breaks down to this:
Claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.
Think Hum vs Quip, Casper vs Tuft & Needle, Harry’s vs Dollar Shave Club. You get the idea.
The not-at-all-bland geniuses* at blandbook.com put it all together for you here. Want to learn how to build a Bland with the best of them? Follow these bland documents to always go unnoticed and be like every other bland!