There is a lot to learn from this great little post by Seth Godin:
Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule.
It means that if another kid comes along, you need to include them in your game.
It changes everything. It puts an emphasis on connection, not exclusivity. It changes the dynamics of belonging. It weaves together a foundation that crosses traditional boundaries.
It’s a bit like giving every kid in the class a valentine’s day card. Some say that it cheapens the sentiment because it’s not about selection, it’s about inclusion. I think we’ve got plenty of selection already.
Photo by BBC Creative on Unsplash
Great insight from the ever brilliant Seth Godin:
If you find yourself stranded in the desert with nothing but an endless supply of chips, you’re going to die within a week.
The same thing could happen to you if you had nothing but water to live on. Hunger and thirst are similar, easily confused but very different.
Our culture of corporate consumption tries to persuade us that being hungry is all we need. Hungry to earn more, buy more, save more, spend more. It celebrates the hustler who doesn’t know how to stop, asserting that this person is getting all the fancy prizes because they’re contributing so much. Status is awarded to the unsated hungry person.
But they might still be thirsty. Thirsty for meaning and connection. Thirsty for the satisfaction of creating beauty. More hustle won’t satisfy those needs.
Photo by Dan Grinwis
Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.