You can’t say you can’t play

Posted by on Mar 14, 2020 in Creatives I admire, Ipso Fabulous | No Comments

ipso-facto-inclusion

There is a lot to learn from this great little post by Seth Godin:

Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule.

It means that if another kid comes along, you need to include them in your game.

That’s it.

It changes everything. It puts an emphasis on connection, not exclusivity. It changes the dynamics of belonging. It weaves together a foundation that crosses traditional boundaries.

It’s a bit like giving every kid in the class a valentine’s day card. Some say that it cheapens the sentiment because it’s not about selection, it’s about inclusion. I think we’ve got plenty of selection already.

Photo by BBC Creative on Unsplash

On seeking a category

Posted by on Feb 27, 2020 in Brand Thinking, Creatives I admire | No Comments

icecream_2020

Seth Godin on why competition is such a good thing:

A new ice-cream shop opened up downtown. Do you want to go?

Every word in that sentence is easy to understand. We know that a ‘new ice cream shop‘ is a bit like the other ice cream shops in our experience, except a little different and probably better.

And where know where downtown is.

That’s a different question than:

  • Have you subscribed to Prodigy? (1989)
  • Did you hear that podcast? (2004)
  • Want to see my iPhone? (2008)
  • Do you know how to program an Arduino? (2016)

When you ask a question about a new entry that’s also in a new category, you’re now trying to do two things:

1. Explain what the thing is. What it rhymes with. What it does. What the parameters are, whether it can be trusted to work, whether or not you’ll feel stupid doing it…

2. Ask whether your friend, now that she vaguely understands what the thing is, even wants it.

I’ve been living in this state of mystery for three decades. I’ve been asked by generous and interested folks, “what’s email?” as well as, “what’s a cd-rom?” and now, “what’s the altMBA?”

First you need to explain the category (which is never glib or easy) and then you can help people figure out whether they want to leap or not.

This is one reason why competition is such a gift. If you have competition, now you have others helping you explain the category. With competition, you can say things like, “We’re like Uber, but without the scandals.”

Photo by David Calavera on Unsplash

Confusing hunger and thirst

thirsty

Great insight from the ever brilliant Seth Godin:

If you find yourself stranded in the desert with nothing but an endless supply of chips, you’re going to die within a week.

The same thing could happen to you if you had nothing but water to live on. Hunger and thirst are similar, easily confused but very different.

Our culture of corporate consumption tries to persuade us that being hungry is all we need. Hungry to earn more, buy more, save more, spend more. It celebrates the hustler who doesn’t know how to stop, asserting that this person is getting all the fancy prizes because they’re contributing so much. Status is awarded to the unsated hungry person.

But they might still be thirsty. Thirsty for meaning and connection. Thirsty for the satisfaction of creating beauty. More hustle won’t satisfy those needs.

Photo by Dan Grinwis

Pile of good things

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So, what if, instead of thinking about solving your whole life, you just think about adding additional good things. One at a time. Just let your pile of good things grow.

Rainbow Rowell

Photo by Stephanie Harvey on Unsplash

Meet he world’s first bee influencer

bee-influencer

The world’s 1st bee influencer is on Instagram making a buzz around an important issue: bees. B was created by Fondation de France, who’s goal is to raise funds (and awareness) in order to save bees from possible extinction.

Follow B here >>

The Big Fish theory

big_fish_little_fish

Seth Godin says:

In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.

The strategy, then, is not to wish and dream of becoming a big fish.

The strategy is to pick a small enough pond.

By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.

Photo by David Clode on Unsplash