Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.
Photo by David Clode on Unsplash
Did you know:
According to one estimate, 600 billion coffee cups are thrown out a year, in that Starbucks uses more than 8,000 paper cups A MINUTE in the US alone. The cups are not recyclable because they are lined with waterproof plastic.
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An excellent article by Gwen Moran who says:
In the world of talent management, high-performing employees, or HIPOs, are the holy grail. Smart, agile, and talented, Gartner research finds that HIPOs, who are smart, agile, and talented, exert 21% more effort than their non-HIPO peers and have a 75% chance of succeeding at roles that are critical to business performance and the future leadership pipeline.
But how do you know if your organization thinks of you as a HIPO? READ MORE >>