According to Bloomber.com difference between a Brand and a Bland breaks down to this:
Claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.
Think Hum vs Quip, Casper vs Tuft & Needle, Harry’s vs Dollar Shave Club. You get the idea.
The not-at-all-bland geniuses* at blandbook.com put it all together for you here. Want to learn how to build a Bland with the best of them? Follow these bland documents to always go unnoticed and be like every other bland!
*Bland is brought to you by the never bland brains of Vikki Ross and Paul Mellor.
Oh Brutalism… how I love you so.
From the mid-20th century, the Brutalist architecture style rose in popularity before reaching its peak in the mid-1970s, when it came crashing down as a model of bad taste. But now it looks like there is a renewed interest and appreciation for this once derided architectural style.
Known for its use of functional reinforced concrete, steel, and modular elements, Brutalist buildings have a graphic quality that is part of what makes them so appealing now. The word Brutalist doesn’t come from the architecture’s fortress-like stature, but from the raw concrete its often made from — béton brut.
Freddy Mamani has been credited with founding the Neo-Andean style, a contemporary architectural movement largely situated in Bolivia. A vertiginous style combining dizzying ly colorful bold architectural elements. Think old temple crossed with something from outer space. Over a hundred buildings in El Alto have now been created in true Freddy Mamani style.
Houses in El Alto, Bolivia, Design by Freddy Mamani
On the edge of impossible lies brilliance.
Photo by William Duggan on Unsplash
The leaky roof analogy by the brilliant Seth Godin
In many situations, a leaky roof is worse than no roof at all.
If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them.
Promising us a roof and then breaking that promise might be worse than no roof at all.
Photo by Reza Shayestehpour on Unsplash
For your daily inspiration: Italian sculptor Fabio Viale works in marble to make it look like styrofoam. He also recreates famous classic Italian sculptures (think Michelangelo’s David or Pieta) and adds tattoos. His tattooed marble sculptures are not colored on the surface — not painted over — the ink infiltrates the marble in a very similar way that tattoos penetrate human skin.