The Big Fish theory

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Seth Godin says:

In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.

The strategy, then, is not to wish and dream of becoming a big fish.

The strategy is to pick a small enough pond.

By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.

Photo by David Clode on Unsplash

Go here get this

Posted by on Dec 10, 2019 in Abso-effing-lutely, Ipso Fabulous, My Style | No Comments

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I know you know that I know that you need this so get it here now >>

Coffee drinkers can stop ruining the planet now

Posted by on Nov 10, 2019 in Abso-effing-lutely | No Comments

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Did you know:
According to one estimate, 600 billion coffee cups are thrown out a year, in that Starbucks uses more than 8,000 paper cups A MINUTE in the US alone. The cups are not recyclable because they are lined with waterproof plastic.

Go here and get THIS MUG… Keep it with you at all times. Feel better about your life and stop ruining the planet.

In praise of HIPOs

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An excellent article by Gwen Moran who says:

In the world of talent management, high-performing employees, or HIPOs, are the holy grail. Smart, agile, and talented, Gartner research finds that HIPOs, who are smart, agile, and talented, exert 21% more effort than their non-HIPO peers and have a 75% chance of succeeding at roles that are critical to business performance and the future leadership pipeline.

But how do you know if your organization thinks of you as a HIPO? READ MORE >>

Photo by Hack Capital on Unsplash

This candle

Posted by on Oct 14, 2019 in Abso-effing-lutely, Ipso Fabulous, My Style | No Comments

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I need this and so do you. Get it here >>

Just bought this book and so should you

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Just bought this book by Michelle Rial and so should you.

*actually I bought 2