Great insight from the ever brilliant Seth Godin:
If you find yourself stranded in the desert with nothing but an endless supply of chips, you’re going to die within a week.
The same thing could happen to you if you had nothing but water to live on. Hunger and thirst are similar, easily confused but very different.
Our culture of corporate consumption tries to persuade us that being hungry is all we need. Hungry to earn more, buy more, save more, spend more. It celebrates the hustler who doesn’t know how to stop, asserting that this person is getting all the fancy prizes because they’re contributing so much. Status is awarded to the unsated hungry person.
But they might still be thirsty. Thirsty for meaning and connection. Thirsty for the satisfaction of creating beauty. More hustle won’t satisfy those needs.
Photo by Dan Grinwis
Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.
Photo by David Clode on Unsplash
Did you know:
According to one estimate, 600 billion coffee cups are thrown out a year, in that Starbucks uses more than 8,000 paper cups A MINUTE in the US alone. The cups are not recyclable because they are lined with waterproof plastic.
Go here and get THIS MUG… Keep it with you at all times. Feel better about your life and stop ruining the planet.