The importance of color in branding
Nick Babich writes:
“There are no wrong colors. What matters most is how to use them.”
Color is one of the most powerful tools in a designer’s toolkit. It can draw attention, set a mood, and influence a users’ emotions, perceptions and actions.
There is a simple interior design rule 60–30–10 that works well for many designs. It’s a timeless decorating technique that can help you put a color scheme together easily. 60% is your dominant hue, 30% is secondary color and 10% is for accent color. This formula works because it creates a sense of balance and allows the eye to move comfortably from one focal point to the other.
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