According to Bloomber.com difference between a Brand and a Bland breaks down to this:

Claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.

Think Hum vs Quip, Casper vs Tuft & Needle, Harry’s vs Dollar Shave Club. You get the idea.

The not-at-all-bland geniuses* at blandbook.com put it all together for you here. Want to learn how to build a Bland with the best of them? Follow these bland documents to always go unnoticed and be like every other bland!

*Bland is brought to you by the never bland brains of Vikki Ross and Paul Mellor.