It is NEVER about the candy
Truth: It takes me for-ev-er to get through the grocery store. Same when I am at Target. I have to look at all of the packaging and critique it. Why that typeface? Why those colors? Why did this or that design catch my eye… and what do I like, or loathe, about it? What would make it better or why is it spot-on perfect?
When son would go shopping with me I would enlist his opinion about package design and get him involved in the conversation. He was only 7 but he got it and developed a dialog and awareness about how design effects our decision making. Our consumerism. (btw he is now 23 and is a brilliant vfx artist working in Los Angeles.)
How Design did a great blog post abut the most beautiful candy packaging created in 2016. Because we all know it is NEVER about the candy. It is all about the packaging. Go here now and check it out.