Ipso Fabulous
Meet he world’s first bee influencer
The world’s 1st bee influencer is on Instagram making a buzz around an important issue: bees. B was created by Fondation de France, who’s goal is to raise funds (and awareness) in order to save bees from possible extinction.
The Big Fish theory
Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.
Photo by David Clode on Unsplash
In praise of HIPOs
An excellent article by Gwen Moran who says:
In the world of talent management, high-performing employees, or HIPOs, are the holy grail. Smart, agile, and talented, Gartner research finds that HIPOs, who are smart, agile, and talented, exert 21% more effort than their non-HIPO peers and have a 75% chance of succeeding at roles that are critical to business performance and the future leadership pipeline.
But how do you know if your organization thinks of you as a HIPO? READ MORE >>
Photo by Hack Capital on Unsplash
Just bought this book and so should you
Just bought this book by Michelle Rial and so should you.
*actually I bought 2