Blog
Photographer Tim Flach
Tim Flach is a photographer who, most recently, has been taking photographs of endangered species, and has chosen – deliberately – to use the style of (human) portrait photography.
Stunning.
Scientific problem solving & your Brand
The next time you have to break down a problem, consider using George Heilmeier’s method for solving research challenges:
- What are you trying to do? Articulate your objectives using absolutely no jargon.
- How is it done today, and what are the limits of current practice?
- What is new in your approach and why do you think it will be successful?
- Who cares? If you are successful, what difference will it make?
- What are the risks?
- How much will it cost?
- How long will it take?
- What are the mid-term and final “exams” to check for success?
(via John Maeda)
I hate funnels
Ben Chestnut, the CEO and co-founder of Mailchimp, hates funnels. More specifically “Marketing Funnels” and I absolutely agree! I encourage you to read the full article. Here is a tasty excerpt:
… I hate funnels. And professional marketers just won’t shut up about those God forsaken things. The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.”
… I hate this, because it’s shortsighted. Deliver awesome customer service. Delight them. Empower them. When I say “empower them” I mean empower them for free, with “no strings attached.” Because when companies make people sign up and register to download their content, we all know they’re about to feed us into the automation meat grinder.
The crisp meeting
The biggest difference between great work and pretty-good work are the meetings that accompanied it. It’s a disappointing waste of time, resources and talent to spend money to work on a problem that actually should be a conversation first… and then schedule the meetings.
Want more info? Read the full article by the *always a-may-zing* Seth Godin HERE>>
The importance of color in branding
Nick Babich writes:
“There are no wrong colors. What matters most is how to use them.”
Color is one of the most powerful tools in a designer’s toolkit. It can draw attention, set a mood, and influence a users’ emotions, perceptions and actions.
There is a simple interior design rule 60–30–10 that works well for many designs. It’s a timeless decorating technique that can help you put a color scheme together easily. 60% is your dominant hue, 30% is secondary color and 10% is for accent color. This formula works because it creates a sense of balance and allows the eye to move comfortably from one focal point to the other.
Read the full article HERE >