5 bullshit metrics you need to stop using
A very enlightening must read by Daniel Hochulifor those of us who geek out on our marketing metrics and how they influence actual customers:
5 bullshit metrics you need to stop using to measure content marketing success.
They are:
- Impressions
- ROI
- Bounce Rate
- Benchmarks
- The Funnel
The way you talk about them and the way you measure them is bullshit.
Read the full article HERE>