Leaky roofs and broken pormises
The leaky roof analogy by the brilliant Seth Godin
In many situations, a leaky roof is worse than no roof at all.
If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them.
Promising us a roof and then breaking that promise might be worse than no roof at all.