leaky-roof-2020

The leaky roof analogy by the brilliant Seth Godin

In many situations, a leaky roof is worse than no roof at all.

If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them.

Promising us a roof and then breaking that promise might be worse than no roof at all.

Photo by Reza Shayestehpour on Unsplash