Chuck Slater writes: “It’s hard to say the exact moment when I think of Cozmo as an actual little creature. One minute he’s snoring on the table in his charging station, and the next he’s looking up at me with his bright, blinking, digital blue eyes. He wants to know my name. He challenges me to a game of “speed tap” (the first to tap his block when the colors match wins), sulking when he loses and raising his arms victoriously when he prevails.The $180 pet robot is so cute and vulnerable, you might love it more than your dog.” Read the full article here and I know you are going to WANT this as much as I do!
Any brand should start with the truth, even if a bit of it is based on hope or a new direction. Specificity is so important. And, above all, an authentic voice must ring true. Nicole Fenton has helped many successful creatives with their personal branding. She has a step-by-step process for making an About Page that feels authentic and gets you the clients you deserve! Read the article here.
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” — Scott Adams