Creatives I admire
Bonnie’s rules for being a better client
Bonnie Siegler has more than 60 in her delightful new book! Here are my favorites:
White space is your friend
No, you can’t watch us work
Be open to things you didn’t imagine
Be confident, not arrogant
Nothing takes a second
Don’t be rude
Tell me the problem, not the solution
Decide who will decide
Have clarity of purpose
Photo by Austin Chan on Unsplash
Photographer Tim Flach
Tim Flach is a photographer who, most recently, has been taking photographs of endangered species, and has chosen – deliberately – to use the style of (human) portrait photography.
Stunning.
I hate funnels
Ben Chestnut, the CEO and co-founder of Mailchimp, hates funnels. More specifically “Marketing Funnels” and I absolutely agree! I encourage you to read the full article. Here is a tasty excerpt:
… I hate funnels. And professional marketers just won’t shut up about those God forsaken things. The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.”
… I hate this, because it’s shortsighted. Deliver awesome customer service. Delight them. Empower them. When I say “empower them” I mean empower them for free, with “no strings attached.” Because when companies make people sign up and register to download their content, we all know they’re about to feed us into the automation meat grinder.
The crisp meeting
The biggest difference between great work and pretty-good work are the meetings that accompanied it. It’s a disappointing waste of time, resources and talent to spend money to work on a problem that actually should be a conversation first… and then schedule the meetings.
Want more info? Read the full article by the *always a-may-zing* Seth Godin HERE>>
No shortage of trolls
“Good creators don’t talk shit about their fellow creators. They champion the work of those around them. They know how hard this stuff is. They accept that stumbles are part of what we do. And they treat one another with respect—because we all deserve that.”
– Eric Karjaluoto
Looking for more enlightenment about creating and criticism? Watch this>
Photo by Jeremy Bishop on Unsplash