I hate funnels

Posted by on Jan 8, 2018 in Brand Thinking, Creatives I admire | No Comments

Ben Chestnut, the CEO and co-founder of Mailchimp, hates funnels. More specifically “Marketing Funnels” and I absolutely agree! I encourage you to read the full article. Here is a tasty excerpt:

… I hate funnels. And professional marketers just won’t shut up about those God forsaken things. The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.”

… I hate this, because it’s shortsighted. Deliver awesome customer service. Delight them. Empower them. When I say “empower them” I mean empower them for free, with “no strings attached.” Because when companies make people sign up and register to download their content, we all know they’re about to feed us into the automation meat grinder.

The crisp meeting

The biggest difference between great work and pretty-good work are the meetings that accompanied it. It’s a disappointing waste of time, resources and talent to spend money to work on a problem that actually should be a conversation first… and then schedule the meetings.

Want more info? Read the full article by the *always a-may-zing* Seth Godin HERE>>

No shortage of trolls

“Good creators don’t talk shit about their fellow creators. They champion the work of those around them. They know how hard this stuff is. They accept that stumbles are part of what we do. And they treat one another with respect—because we all deserve that.”

– Eric Karjaluoto

Looking for more enlightenment about creating and criticism? Watch this>

 

Photo by Jeremy Bishop on Unsplash

Minimalism

“Minimalism is not the lack of something. It is simply the perfect amount of something.”
— Najahyia Chinchilla

 

Photo by Danielle MacInnes on Unsplash

Empowering the creative community

For creatives, the retirement age of 65 is merely a mile marker, not the end, of their life’s ride. Why? “There is an immortality to being creative,” says one. Here Richard Morgan interviews four creatives, ages 67 to 101, discuss why they continue to hone their craft with no end in sight.

Read the inspiring 99u article HERE>