Abso-effing-lutely
Not every brand needs to be a lifestyle
I don’t care how much ‘tude you put in your voice when you say “a panini or crostini.” No child of mine is going to live the Miracle Whip lifestyle.
On the edge of impossible
On the edge of impossible lies brilliance.
Photo by William Duggan on Unsplash
I got 99 problems
“Money was invented long after humans arrived on the scene, and commerce can’t solve all problems.”
Photo by Eric Muhr on Unsplash
Pile of good things
So, what if, instead of thinking about solving your whole life, you just think about adding additional good things. One at a time. Just let your pile of good things grow.
Photo by Stephanie Harvey on Unsplash
Meet he world’s first bee influencer
The world’s 1st bee influencer is on Instagram making a buzz around an important issue: bees. B was created by Fondation de France, who’s goal is to raise funds (and awareness) in order to save bees from possible extinction.
The Big Fish theory
Seth Godin says:
In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish.
The strategy is to pick a small enough pond.
By engaging with the smallest viable audience, you gain the reputation and trust you need to move to ever bigger audiences.