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Not every brand needs to be a lifestyle
I don’t care how much ‘tude you put in your voice when you say “a panini or crostini.” No child of mine is going to live the Miracle Whip lifestyle.
Fast Company’s 2020 Innovation by Design awards
Fast Company’s 2020 Innovation by Design Awards will give you reason to feel hopeful during these challenging, dark days. The honorees present visions of a better future and honestly it cannot come soon enough.
Photo by Ashton Mullins on Unsplash
It’s a bland new day
According to Bloomber.com difference between a Brand and a Bland breaks down to this:
Claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.
Think Hum vs Quip, Casper vs Tuft & Needle, Harry’s vs Dollar Shave Club. You get the idea.
The not-at-all-bland geniuses* at blandbook.com put it all together for you here. Want to learn how to build a Bland with the best of them? Follow these bland documents to always go unnoticed and be like every other bland!
*Bland is brought to you by the never bland brains of Vikki Ross and Paul Mellor.
The rise of Brutalist architecture
Oh Brutalism… how I love you so.
From the mid-20th century, the Brutalist architecture style rose in popularity before reaching its peak in the mid-1970s, when it came crashing down as a model of bad taste. But now it looks like there is a renewed interest and appreciation for this once derided architectural style.
Known for its use of functional reinforced concrete, steel, and modular elements, Brutalist buildings have a graphic quality that is part of what makes them so appealing now. The word Brutalist doesn’t come from the architecture’s fortress-like stature, but from the raw concrete its often made from — béton brut.
Want to learn more? Go HERE and read the full story on My Modern Met.
the vertiginous style of Freddy Mamani
Freddy Mamani has been credited with founding the Neo-Andean style, a contemporary architectural movement largely situated in Bolivia. A vertiginous style combining dizzying ly colorful bold architectural elements. Think old temple crossed with something from outer space. Over a hundred buildings in El Alto have now been created in true Freddy Mamani style.
Houses in El Alto, Bolivia, Design by Freddy Mamani
On the edge of impossible
