The Future of Branding is Debranding
As branding is, fundamentally, just a form of communication, it will never disappear. And it shouldn’t. But the focus will shift. It will shift from branded products to branded places: stores and their owners who select and sell the products they like. Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. This excellent article by Jasmine De Bruycker is an excellent 5-minute read worth your time. Read More Here >