Said no user ever

Posted by on Aug 14, 2017 in Abso-effing-lutely, Designers I Like | No Comments

Said no user ever:Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read.

Fabricio Teixeira, UX designer, has compiled a humorous and relatable collection of the best quotes about frustrating UX ever!

Read them all HERE >

4 important stories to know

Posted by on Jul 30, 2017 in Brand Thinking | No Comments

This from Bernadette Jiwa, the brilliance behind The Story of Telling. A quick, and excellent, article.

“Every marketer knows he needs to tell his customers a story about what he’s creating—one he hopes will help them buy into his idea or buy his product…. Many businesses devote a disproportionate amount of time trying to woo and please people who will never become their ideal customers.”

Read it in full HERE >

 

Photo by Nicola Jones

5 bullshit metrics you need to stop using

Posted by on Jul 7, 2017 in Brand Thinking | No Comments

A very enlightening must read by Daniel Hochulifor those of us who geek out on our marketing metrics and how they influence actual customers:

5 bullshit metrics you need to stop using to measure content marketing success.

They are:

  • Impressions
  • ROI
  • Bounce Rate
  • Benchmarks
  • The Funnel

The way you talk about them and the way you measure them is bullshit.

Read the full article HERE>

The brilliant Julie Zhuo

Posted by on Jun 28, 2017 in Creatives I admire, Designers I Like | No Comments

I know I may be late to the party… BUT… I have just discovered the brilliant Julie Zhuo (VP of Design at Facebook) and now you should too. She answers reader’s design industry questions in on her blog-ish thing-y called “The Looking Glass”.

Past issues include such topics as:

It’s really, good, thoughtful, smart stuff!

You can even, anonymously, submit your own design industry question and who knows, maybe she will answer it!

Check it out here >>

Authenticity

Posted by on Jun 7, 2017 in Abso-effing-lutely, Brand Thinking | No Comments


“Authentic brands don’t emerge from marketing cubicles or advertising agencies.
They emanate from everything the company does.”
—Howard Schultz

Nickels and dimes are worth less than that


“The real asset you’re building is trust.

And even though it’s tempting to cut a corner here and there to boost profit per interaction, the real cost is huge.

No one will say anything, no one will put up a fuss, until one day, they’re gone. Those extra few dollars you made with some fancy footwork have now cost you tens of thousands of dollars in lost value.

The opposite is clearly true: invest a nickel or a dime every chance you get, and the trust you earn pays for itself a hundred times over.”
~ Seth Godin