I hate funnels

Posted by on Jan 8, 2018 in Brand Thinking, Creatives I admire | No Comments

Ben Chestnut, the CEO and co-founder of Mailchimp, hates funnels. More specifically “Marketing Funnels” and I absolutely agree! I encourage you to read the full article. Here is a tasty excerpt:

… I hate funnels. And professional marketers just won’t shut up about those God forsaken things. The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.”

… I hate this, because it’s shortsighted. Deliver awesome customer service. Delight them. Empower them. When I say “empower them” I mean empower them for free, with “no strings attached.” Because when companies make people sign up and register to download their content, we all know they’re about to feed us into the automation meat grinder.

The crisp meeting

The biggest difference between great work and pretty-good work are the meetings that accompanied it. It’s a disappointing waste of time, resources and talent to spend money to work on a problem that actually should be a conversation first… and then schedule the meetings.

Want more info? Read the full article by the *always a-may-zing* Seth Godin HERE>>

The importance of color in branding

Posted by on Nov 15, 2017 in Brand Thinking | No Comments

Nick Babich writes:

“There are no wrong colors. What matters most is how to use them.”

Color is one of the most powerful tools in a designer’s toolkit. It can draw attention, set a mood, and influence a users’ emotions, perceptions and actions.

There is a simple interior design rule 60–30–10 that works well for many designs. It’s a timeless decorating technique that can help you put a color scheme together easily. 60% is your dominant hue, 30% is secondary color and 10% is for accent color. This formula works because it creates a sense of balance and allows the eye to move comfortably from one focal point to the other.

Read the full article HERE >

No shortage of trolls

“Good creators don’t talk shit about their fellow creators. They champion the work of those around them. They know how hard this stuff is. They accept that stumbles are part of what we do. And they treat one another with respect—because we all deserve that.”

– Eric Karjaluoto

Looking for more enlightenment about creating and criticism? Watch this>

 

Photo by Jeremy Bishop on Unsplash

Minimalism

“Minimalism is not the lack of something. It is simply the perfect amount of something.”
— Najahyia Chinchilla

 

Photo by Danielle MacInnes on Unsplash

The ‘Best’ way to sign off on an email

Posted by on Sep 30, 2017 in Abso-effing-lutely, Ipso Fabulous | No Comments

The quickest way to wish them well before you hit send…  Merriam-Webster says “Best” is best. To most, its simplicity crisply connotes a sense of goodwill without sounding stuffy or disingenuous.

According to the article: The origin of best as a closer for correspondence begins with the phrase “best wishes,” which has been used to express hope for a person’s future happiness or well-being since the 16th century, as demonstrated by the Earl of Essex in a 1595 letter: “This … is … accompanyed with my best wishes, from your lordship’s most affectionate cosin and friend.”

Want more? Read the quick fun article HERE>

 

Photo by Damian Zaleski on Unsplash