A very enlightening must read by Daniel Hochulifor those of us who geek out on our marketing metrics and how they influence actual customers:

5 bullshit metrics you need to stop using to measure content marketing success.

They are:

  • Impressions
  • ROI
  • Bounce Rate
  • Benchmarks
  • The Funnel

The way you talk about them and the way you measure them is bullshit.

Read the full article HERE>